January 12, 2004
FLEETBOSS APPOINTS NEW MARKETING COMMUNICATIONS DIRECTOR FOLLOWING GREAT SUCCESS IN 2003
ORLANDO, FLA. – (January 12, 2004) – FleetBoss Global Positioning Solutions, Inc., the leading developer and distributor of GPS-based fleet management systems, continues its commitment to great customer relations and marketplace excellence with the appointment of Steven B. Davis as its new Director of Marketing Communications.
Joining FleetBoss in December 2003, Mr. Davis is responsible for the development and execution of the company’s internal and external communications, including media relations, dealer communications and the company’s proprietary intranet for authorized dealers. He also develops and manages the company’s advertising and sales promotion programs. He brings with him over 12 years of top-level marketing communications, public relations and creative services experience.
Most recently, Mr. Davis served as Director of Marketing Communications for the Council of Better Business Bureaus in Washington D.C. There, he provided marketing and communications support for the recruitment and retention of over 400 national company partners and 250,000 local small business members.
"I’m thrilled to become part of such an outstanding company,” said Steven Davis. “FleetBoss has an impressive track record of making businesses more profitable by providing superior products and service. Its recent partnerships with AAA and CSI Wireless have made FleetBoss’s future even more prosperous. I'll be working with the president to ensure that FleetBoss remains one the leading and most respected brands in the fleet management marketplace."
“Bringing a director of Steve’s considerable expertise onboard serves to demonstrate our ongoing commitment to building and maintaining a highly skilled, well trained and informed national dealer channel,” said Brian Carroll, FleetBoss President. “This is a very exciting time for our company and our industry, as the application of GPS technology for managing fleet vehicles will truly save fleet owners significant overhead costs due to improved fleet monitoring and management. With this new professional appointment, we are ideally positioned to enhance dealer loyalty while increasing our installed base and overall customer satisfaction,” he added.
FleetBoss Global Positioning Solutions, Inc. is the industry leader in global positioning solutions used to monitor and manage fleet vehicles on a local, regional or nationwide scale. The company’s The Boss® fleet management systems featuring FleetBoss AutoGraphics® software dramatically improve the efficiency and overhead cost of fleet ownership by identifying and monitoring vehicular events and activities such as speeding, unauthorized use, asset under-utilization, unnecessary idling, time at the job site, miles driven and more. The company distributes The Boss® fleet management systems through a nationwide channel of authorized dealers and sells directly in select markets. For more information, call 1.877.265.9559.